When a large Nordic company launch an IPO
Scandinavia’s leading provider of digital payment services launched an Initial Public Offering (IPO).
During the high media profile of the IPO, we advised the company on the Danish media strategy.
An important part of the task was ongoing issues management and ensuring the quality and discipline of communication during the several months long process, including preparing the management on the difficult questions through message training and crisis preparedness.
In cooperation with the IPO team, we prepared also the retail brochure, which resulted in a record number of private investors.