When a company’s license-to-operate is in jeopardy
A large infrastructure project in Copenhagen managed by an international consortium was under heavy political criticism, as the main contractor couldn’t guarantee Danish wages and working conditions on behalf of the subcontractors. The company’s license-to-operate was in jeopardy. In cooperation with the management we analyzed the situation and this analysis was the basis for our strategic communication effort. We published facts and together with other initiatives this ensured that the situation was rectified. The communication push gave the consortia a media break and enabled the management to get back to business.