When 20 percent of the employees need to be dismissed
A major Danish corporation with international subsidiaries suffered economic losses and had to reduce costs. It was necessary to reduce the global workforce by 20 percent. In close cooperation with the company’s HR department we planned the communication efforts, from the main message down to the details, to ensure that all employees got the answers they needed and that the dismissed employees were treated fairly – also in the eye of the general public and media. We trained managers in messaging and communication techniques, which greatly contributed to the re-establishment of business order.