When the decision is made to sell the Danish company
In the wake of the financial crisis, a major international investor decided to sell off a Danish company. The company was fundamentally healthy, but the company did no longer fit the overall strategy of the investor. However, because of the public announcement to sell the company it was perceived to be of low value. In cooperation with the Chairman of the Board and the company management we developed a communication strategy that gradually changed the story of the company. This ensured that there was greater interest among potential new investors for the asset.