When the Board of Directors needs to dismiss the CEO

Under great media attention a publicly listed company needed to dismiss the CEO because he had lied about his qualifications.
 Under confidentiality – and in cooperation with the Chairman of the Board – we developed a communications plan that ensured that the company’s stakeholders across multiple time zones, languages and markets were informed synchronously about the dismissal.
 By pressure testing the Boards messages and secondly communicating clearly about the logic behind the dismissal we ensured that the damage to the company’s reputation and share price was limited.