When there is broad criticism of a company merger

The news of the merger of two companies with international ties in the Danish business community created unexpected critical media coverage. 
We systematically worked with the top management, so they were able to communicate clearly during the crisis and inevitable to regain control of the agenda. We then developed a communication strategy for the next 12 months with aim of promoting the continuing company, but not least with the goal of being able to focus on the core business again.